beth richards

604 616 9705 • 813-1010 Howe Street • Vancouver BC Canada V6Z 1P5
www.bethihearyoucalling.com • beth@bethihearyoucalling.com

objective:

To inspire and be inspired by those around me. To present new ideas and concepts in a progressive and creative environment.

employment history

GENTLE FAWN, LEFT ON HOUSTON (FAMILY BUSINESS DISTRIBUTION) – TECHNICAL DESIGNER
http://www.gentlefawn.com/, http://www.leftonhouston.com/
FEB 10 – PRESENT (CONTRACT)
• responsible for the overall fit and construction of the garment (Women’s Contemporary Apparel, Knit and Woven)
• create comprehensive illustrations and detailed drawings with construction and stitch details
• prepare spec package for offshore suppliers
• measure product prior to fittings
• fit garment and write comments on construction, fit and overall workmanship

ARITZIA LP - ACCESSORIES DESIGNER
http://www.aritzia.com/, http://tna.com/, http://wilfred.com/, http://talula.com/
AUG 06 – OCT 09
• responsible for the design and development of all accessories for TNA, Wilfred, Talula and Park Life
(Vancouver 2010 Olympics)
• commodities include: Bags, Headwear, Neckwear, Handwear, Belts, Hosiery, Underwear and Gift
Items
• prepare and present design concepts, trend and colour (form and function) to Owner and CEO
• research product and competitive shop, internationally and domestically
• source new fabrics and trims
• art direct all applied graphics, trims and marketing
• conduct fittings, evaluate and comment on the product fit, quality and construction
• strategize and make calculated decisions on growing the business
• responsible for over 20 million dollars of the overall contribution

SAAN STORES LTD. - DESIGN AND DEVELOPMENT MANAGER
NOV 05 - MAY 06
• responsible for all direct import design and development of Men’s, Women’s, Kids and Juniors
Apparel and Accessories
• researched product and did competitive shopping, internationally and domestically
• prepared and presented colour, trend and design concepts for the buying and executive teams
• responsible for creating the complete spec package
• conducted fittings, evaluated and commented on the product fit, quality and construction
• liaised with offshore office, kept product on schedule working with delivery dates and corporate
   timelines

ROOTS CANADA LTD. - ASSOCIATE BUYER, ACCESSORIES
http://canada.roots.com/
JUNE 05 - NOV 05
• responsible for all accessories in the outlet division for Adult, Children and Baby including, gift ware, watches, socks, hats, gloves, swimwear and sunglasses
• created logos and designed product
• responsible for creating the complete spec package
• conducted fittings, evaluated and commented on the product fit, quality and construction
• kept all product on schedule, working with the delivery dates and corporate timelines
• responsible for creating worksheets and buys for the above products
• worked with planner to determine units and analyze selling history by colour, size, retail etc.

• negotiated prices with vendors and established retail prices

ROOTS CANADA LTD. - TECHNICAL DESIGNER, ACCESSORIES
http://canada.roots.com/
APRIL 04 - MAY 05
• oversaw and developed all accessories for Roots Men's, Women's and Children's corporate retail
• evaluated and commented on product through all stages of development
• liaised with technical, sourcing, and merchandising teams
• managed and maintained relationships with vendors and suppliers both off-shore and domestic
• conducted fittings, monitored sizing and created grade charts and set fit standards
• established quality control and methods of streamlining product development on an on going basis

MERKLEY HEADGEAR - DESIGNER
JULY 00 - MAR 04
• designed and developed the Men's, Women's and Children's cold weather accessories for the Merkley Headgear Winter catalogue for 2001, 2002, 2003
• designed headwear for Spyder for the US Olympic Ski Team for the 2002 Salt Lake City Olympics
• designed headwear for private label accounts such as Adidas, Spyder, Arctery’x and Westbeach
• responsible for major accounts such as Spyder USA
• liaised between in-house design and production teams
• prepared and presented design ideas at sales meetings and at trade shows
• sourced new raw materials and sought out new suppliers, offshore and domestic

• oversaw all stages of product development

INTL ALLIANCE OF THEATRICAL STAGE EMPLOYEES (IATSE) - WARDROBE STYLIST, PERMITEE
NOV 99 - JULY 02
• assisted in dressing cast and extras on set on feature film and MOE productions including:
Bait, Resident Evil 1 & 2, One Kill, and Rivals
• maintained continuity with established characters
• responsible for buying, returning and organizing all merchandise

• assisted with pre-production fittings and sewing alterations

freelance + projects

2009 – Zero 01 Magazine – http://www.zero1magazine.com/ - Contributing Writer / Editor
2006 - Grandiose - Men’s Apparel - Co-Creator, Designer
2006 - Sears Canada - Technical Designer, Men’s Sweaters, Men’s Woven Pants

EDUCATION

CLASS OF 99 - International Academy of Design (I.A.O.D) - Fashion Design Diploma
Summer Scholarship Program (I.A.O.D)
CLASS OF 97 - Pickering High School O.S.S.D - French Immersion Diploma

culture

Zero 01 Magazine – http://www.zero1magazine.com/
Blog - http://bethihearyoucalling.blogspot.com/
Tumblr - http://bethihearyoucalling.tumblr.com/

COMPUTER SKILLS

Adobe Illustrator CS 3 Karat CAD Designer Microsoft Office Lotus Notes

Adobe Photoshop CS 3 Web PDM (Gerber) Quark Express 4.1 Novell Groupwise